PC REFRESH

Jim Parsons had been spreading the message about the new generation of laptops for over a year. The goal of this campaign was to speak to the people who already know the benefits of a new computer, but still haven't upgraded. The campaign bolstered the first increase in PC sales in six years.

:30 "#PhelpsFace" 
Directed by: Ted Melfi • Photography by: F. Scott Schafer • My role: Creative Director • Partner: Drew Jaz • Copywriter: Laura Lapham • Art Director: Hannah Rand

:30 "The Pool"  
Directed by: Ted Melfi  •  Photography by: F. Scott Schafer • My role: Creative Director/Copywriter • Creative Director/Art Director: Drew Jaz 

:30 The Chase
Directed by: Jeff Low • Photography by: F. Scott Schafer  • My role: Creative Director• Partner: Drew Jaz • Copy: Mikal Cook • Art Direction: Jacob Pepper

:30 Armored Car
Directed by: Jeff Low • My role: Creative Director/Copywriter • Creative Director/Art Director: Drew Jaz

Ghost of Holiday Future
Directed by: Phil Morrison • Photography by: F. Scott Schafer  • Directed by: Jeff Low • My role: Creative Director/Copywriter • Creative Director/Art Director: Drew Jaz